A: Your hair may feel dry but it actually is rough because you need a Hard Water Wellness at-home Malibu MakeOver. Essentially, you have hard water mineral rocks that have built up on your hair. Oxidized hair is negatively charged, and minerals are positively charged, thus they attach onto the hair like a magnet and scientifically, a shampoo or conditioner doesn’t have the ability to break that magnetic attraction. The power is in the packet with the Malibu C Hard Water Wellness Remedy, which is formulated to weaken the magnetic bond so that the mineral rocks can be released from the hair, washed away, instantly removing that dry, rough feeling and restoring you the vibrancy of your hair.